In today’s digital age, online advertising has become a saturated market when it comes to trying to get products and services in front of potential customers. It seems that offline channels are often forgotten or neglected in favour of online marketing methods.
Despite our love of all things digital, print advertising is just as important as it was before the internet took precedence in our lives, particularly if your target audience is specific to one location.
There are many reasons why it is beneficial to your business to advertise in a local publication, and here are just a few of them.
1. People are more receptive
When people are browsing online they largely ignore banner advertisements or newsletters sitting in their inbox, making it difficult to captivate their attention. However, when reading through a local publication, they are actively seeking information about companies and events, making them much more likely to take note of your article or advertisement.
There is something about print that makes a company appear more credible and trustworthy. Appearing in a valued and respected local publication will help a company to build a strong reputation within the area. For small or new companies, it is particularly important to appear legitimate when you are building your brand, and print is a great way to do this.
3. Tactile experience
Physical items that you can hold in your hand are often more engaging and memorable than those you come across online. People interact differently with printed magazines, taking their time over the content and re-visiting it on occasion, whereas website content is often skimmed in as little as 15 seconds per visit.
4. Longer shelf life
Printed material can stay within your home or office for a significant period of time. If the publication is delivered to local businesses, then each issue can remain in a waiting area of that office for many months and read by countless staff and visitors.
5. Impacts your target audience
By leveraging the data of demographics, you can strategically place your marketing message in the right place, in front of the right audience. As many have migrated their marketing budgets to online activity, your advert will have less competition and be more likely to stand out.
At Mannin Group, our offline marketing division is stronger than ever thanks to our brand new Business365 publication – offering insight into all sectors of the Isle of Man’s vibrant business community. Delivered by post to all Isle of Man business addresses and widely available at the airport and the sea terminal in Douglas, it is an effective way to raise your company profile.
Alternatively, our Manx Tails magazine is the most widely circulated publication on the Isle of Man with a lively and eclectic mix of news, views, regular columns and features. With a reputation for integrity and innovation, it’s the perfect place to promote your business venture or event.
Call us on 696565 to find out how you can advertise in Business365 or Manx Tails.