setting new standards

Mannin Group has signed a commercial agreement with Isle of Man Cyclefest presented by Isle of Man Bank to become an official supplier to the event.

The print and media company will produce a full colour 52-page guide to the Cycling festival, which includes the professional Pearl Izumi Tour Series races as well as a series of mass participation races and community events.

The company will also be exclusively responsible for all event signage and directional boards, marketing collateral and sponsor branding around the four-day event. The festival will take place in central Ramsey around Mooragh Park and the historic Milntown Estate which is the base for the Isle of Man Cyclefest food and music festival as well as a hub for the mass participation cycling events.

Mannin’s full colour 52 page programme will be the comprehensive guide to all aspects of the festival including a detailed preview of the Pearl Izumi Tour Series races and profiles of the teams and riders. The programme will also carry a full list of every competitor in the Isle of Man Cyclefest Championship, details of the prizes available to competitors, course maps, spectator information, cycling features and a short history of competitive cycling on the Isle of Man.

Paul Phillips, Director, Isle of Man Cyclefest, commented:

“We are delighted to be working with another Manx business on delivering a well presented and managed event. We feel that ‘Cyclefest’ can be a powerful platform to demonstrate and showcase the capabilities and talent of local businesses. Mannin are a critical partner for us and we believe that professional presentation will position the event as one of the elite mass participation events in the British Isles.”

He continued:

“We are investing in a high quality programme that will improve the consumer experience on event, give competitors a souvenir of their involvement and offer our sponsors an effective platform to promote their association with Cyclefest.”

Ian Rowley, Sales Director, Mannin Group, commented:

“We have been hugely impressed with the professionalism and development of the Cyclefest concept which is a welcome addition to the Isle of Man’s calendar of events. Mannin is a multi-faceted business that can provide a number of services that can support the event to make it successful and we are looking forward to working with the Cyclefest team to deliver that.”

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